Depending on what generation you belong to, it might feel a little bit like witchcraft... a search for a camera, a pair of shoes or a kitchen gadget on Google has somehow informed your Facebook newsfeed and you're now seeing adverts about the very thing you were looking for. Whether you find this usefully informative or infuriating, this is the power of targeted advertising which tries to ensure that you see the things that are most relevant to you, things that will capture your attention for longer and create a positive online experience. This technology is embedded in websites and social media channels and means that just pausing on a picture will dictate what you see tomorrow. Scary in some cases but helpful in others as these things have the power to help you sell your home. Here's how.
First things first, generating interest in your home from potential purchasers is all about ensuring the right people see it at the right time. Harnessing the powers of social media with all that clever personalised browsing experience can work for you if you have the know-how - and we do!
In a competitive market, the use of social media by property agents has become a necessity and when used correctly, it can be a great tool to sell properties. It’s something you need, so it's something we at Fisher German do. With dedicated social media pages for our Residential Agency services, we actively promote the homes we are selling, and we share our knowledge and insights. By targeting our adverts and information we can match the right home to the right buyer, with social media granting us a wider audience and that instant connection.
With an estimated 61.67 million users across all social media platforms in the UK, the potential for exposure is immense and not something to be missed. The age of first-time buyers coincides with those most active across social media, with the average first-time buyer in the UK being 31 years old. These first-time buyers make up 33.9% of home purchases within the UK which is a significant market share. But first-time buyers are not the only ones searching socials for property, an increasing amount of buyers are turning to Facebook and Instagram to find their dream home.
In case we hadn’t convinced you already, let us look into the nitty gritty of how social media can help you sell your home.
We can target specific interests and areas
Using social media ads we can target people with specific interests located close to your property, making sure the right people see your home. Whether you want to target buyers looking for their first home, or those interested in characterful cottages or rambling rectories, we use our social media ads to get the right property in front of the right person.
A platform built on images and video content
What better way to showcase our bespoke properties and stunning locations than by virtually showing you around the property? Videos and images are taken and can be uploaded in minutes, reaching significantly more people than a printed brochure. Bypassing all the paragraphs of wording and red tape, you can get a feel for the home before even stepping through the front door.
People share content
When it comes to increasing awareness of what we offer and the property we are trying to sell, we want to show off your home as much as possible. We promote your home to our followers across our various platforms and those targeted ads allow us to increase this target audience even further, reaching even more people. Once these connections are made, our followers take over and can tag and share our content with friends and family.
A platform where we can answer questions
Buying a property is an important decision and prospective buyers understandably have a lot of questions. Social media is all about engagement and interactions, so we have the chance to answer questions instantly and interact seamlessly with buyers on a personal level.
Local and Industry Experts
You'll find that our socials are home to regular market updates and reliable answers to commonly asked questions that are on the minds of your prospective buyers. We are trusted to share up-to-date market information and changes in legislation, augmenting our reputation as a 'go-to' source for information within our industry.
There is a reason why so many companies are embracing the social media landscape. It appears that there are no ends to the possibilities created by social media and in a competitive online market Fisher German can ensure your property is seen and matched to its perfect buyer.
To view our current properties for sale and find out about our property agency consultancy click here.
