New Homes

Combining technical (planning) skills with a fundamental understanding of how to maximize GDV (Gross Development Value), as well as how to optimize the development potential of every site is what our Planning team does best.

We have an extensive ‘New Homes’ capability. This means our planners have a profound understanding of the legislative and regulatory frameworks which developers and housebuilders must comply with, as well as the impact economic, environmental and social factors could have on clients’ and Planning Authorities’ decision-making process.

Our pragmatic approach is underpinned by a deep understanding of planning law, national agendas and local knowledge.

By assessing and evaluating all the options, as well as developing a thorough understanding of your brief (from optimum density rates to analysis of the impact on local amenities), we will be able to provide clear, practical advice and the options open to you.

Our ultimate objective is to obtain planning consent which meets your strategic, financial and operational objectives.

A critical part of our planning and development process will be to ensure that your environmental/Natural Capital goals are met. This is what sets us apart from our peers.

Whether developing a greenfield or brownfield site, we have the skills, experience and expertise to help you progress from conception to breaking ground.

Click here to find out more about Natural Capital and our Natural Capital capability.

We have been advising landowners for almost 200 years, which is why we are one of the country’s leading advisors on acquiring land for development purposes.

We advise landowners on how to unlock their assets to realize its full development potential. This has led to us becoming a unique resource for developers and house builders because we identify potential opportunities, often before they come to market.

However, given our deep ethical heritage, we always secure the best and most equitable terms for all stakeholders. This is what underpins our proven track record.

Our experience lies in adding value throughout the lifecycle of a transaction. Our regionalist specialists:

• Have extensive local contacts (amongst landowners and organizations looking to dispose of surplus land), as well as deep local market knowledge
• Are experienced in all acquisition practices – from sealed bids and negotiating with agents, to bidding on behalf of clients at auctions
• Expertise includes acquiring land for residential and mixed development sites
• Work closely with planning teams to ensure GDV (Gross Development Value) is always maximized
• Develop detailed site appraisals which draw on critical market intelligence such as demographic factors, target markets site considerations and optimum housing options
• Collaborate with sustainability specialists to ensure that clients strategic and financial (development) goals are always realized – without compromising their brand reputation.

We will also work seamlessly with our New Homes specialists to ensure your priorities are always at the forefront of everything we do - from inception to completion on the sale of the last property on a development.

Our strategic marketing plans are designed to promote premium new homes and premium small-scale development sites to the widest possible audience in order to maximise the financial return.

Our comprehensive service can guide a developer through the entire life cycle of a development, from an initial concept through to the sale of the new home.

Our marketing campaigns will maximise awareness and visibility of the development and help us to engage the right target audiences. Whilst every campaign is tailored to the specific development, the core tactical elements will always include:

• Digital marketing
• Traditional marketing
• The use of high-quality professional photography or CGI’s.
• Tactical advertising campaigns
• Social media