Land off Sandy Lane, Potton, Bedfordshire

Location

Project summary

• Speculatively alerted client to development potential
• Explored and provided planning consultation
• Sourced strategic promoters to gain residential planning permission
• Negotiated with the promoter to provide the most advantageous deal for the landowner
• Create a sale that would maximise value for the client
• Prepared a comprehensive information pack for potential purchasers of the site and provided information in an on-line data room

Solution

• Thorough land appraisal compiled to decipher the viability of residential development
• Created, managed and gave expert advice on a tender of the site to strategic developers
• Gave advice constantly throughout the planning and promotion of the scheme
• Considered and defined an appropriate pricing strategy
• Created a cost-effective marketing campaign to appeal to a broad market of residential developers

Benefits

• Sale value maximised and anticipated value beaten by over 30%
• Much needed dwellings provided for the locality