Residential Development Land Disposal, Manor Farm Fields, Derby

Location

Project summary

• Speculatively reviewed the client’s land holdings and alerted them to the fact that development could be a possibility due to the position of the Local Plan
• Instructed thereafter to provide advice on paths available to planning permission and maximising value
• Marketed the site to strategic developers
• Instructed to promote the site and submit a planning application
• Following consent, marketed the site for sale to maximise value

Solution

• Provided expert advice on the viability of residential planning permission
• Created, managed and gave expert advice on the tender of the site to promoters
• Create a cost-effective marketing campaign to appeal to a broad market of residential developers; in-line with the secured planning consent
• Provided traditional marketing, on-line and e-marketing solutions to targeted markets

Benefits

• Secured planning permission and negotiated 0% on site affordable housing, but with significant funding for public services
• Sold unconditionally, despite market insecurities following EU referendum, for circa £12 million
• Achieved in timescales well in advance of those first targeted