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Construction of 40 new homes in south-east Worcestershire is a step closer after a ‘textbook example’ of delivering residential land development.

West Midlands housebuilder Cameron Homes won the race for the site at Pinvin, north of Pershore, after interest from national, regional and local housebuilders, 13 offers and five shortlisted parties invited to submit best and final offers.

Cameron Homes MD and founder Ian Burns said: “This is a delightful village with great amenities which will be enhanced with this development.

“We’ve built our success over the past 23 years on creating outstanding developments in desirable locations, such as Pinvin – and we’re keen to do more in Worcestershire and are actively looking for other sites.

“That means quality not quantity, getting on site building as soon as we can and completing and selling the houses to improve the community.”

The huge interest was testament to the work of the Fisher German team, who were first instructed by the landowners three years ago to find someone to take the site forward and secure consent for a site which, at the time, had a draft allocation of just 14 properties.

Partner Rob Champion said: “We know how to deliver best value out of land assets, structure planning and promotion agreements and have extensive expertise in selling consented sites – and this, from experience, has been a textbook example.”

Fisher German identified planning and development experts Lone Star Land and negotiated a land promotion agreement. 

Lone Star promoted the site, consulted with the parish council and Wychavon District Council and managed to secure a resolution to grant outline consent for 40 homes by the end of last year.

MD and founder Andy Wilkins said: “Our skill is in turning sites with low-scale prospects into more valuable opportunities by engaging proactively with the local community and district.”

They and the landowners then jointly instructed Fisher German to market the site with the consent.

The process culminated with Fisher German agreeing terms to sell unconditionally to Cameron Homes, who have now submitted their reserved matters application to build out the 40 properties.

For further information, contact Rob Champion on 01905 728434 or email This email address is being protected from spambots. You need JavaScript enabled to view it.