A Fisher German managed Derbyshire farm has been in the national spotlight as it welcomed a popular BBC One favourite through its gates.
Yeldersley Farms, near Ashbourne, was featured on BBC One’s The One Show as part of a feature on diversification. The show took a look at the innovative ways that dairy farms have adapted as a result of Covid, with a particular focus on Yeldersley Farms’ milk vending machine which gives customers the chance to buy fresh milk 24 hours a day.
The farm is run by husband and wife Mark and Zena Hinds, who installed the vending machine at the start of lockdown, and they welcomed BBC’s Richie Anderson to find out more.
The couple spoke about how well the concept has been received by local residents, who no longer have to visit busy shops and supermarkets for their milk.
They also discussed the increased profit margin selling directly to the consumer versus if they were to sell to the supermarkets, all of which can be put back into the farm.
Richie then spoke to some of the farm’s loyal customers who praised the milk vending machine’s convenience, freshness and the opportunity it gives them to visit their local farm.
The farmyard is located on the main A52 between Derby and Ashbourne and the milk vending machine, as well as a second vending machine selling other local produce, is accessible 24 hours a day.
Ian McKenzie, Senior Associate, said: “Yeldersley Farms’ milk vending machine is a fantastic example of diversification, so it is no surprise that it has been featured on The One Show.
“It is an excellent concept which gives members of the community the opportunity to purchase the very freshest local produce.”
The One Show episode, aired on March 1, is available to watch on BBC iPlayer until March 30.