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The sale of a waterfront holiday home with magnificent views and private slipway.

Project summary

  • To advise on the most appropriate method of sale to achieve the best result for the client.
  • The property was un-registered and had easements which required renewing.

Solution

  • Provision of a RICS compliant valuation within a designed time-frame.
  • Due to the quirky and unique nature of the property, it was felt informal tender was the best route to achieve the highest sale price.
  • A comprehensive marketing campaign targeting local, regional and national buyers which included editorial coverage in The Sunday Times, Guardian along with local papers.
  • Extensive use of social media marketing.
  • Preparation of a land registry compliant plan to enable voluntary first registration.
  • Liaised with the National Trust and client’s solicitor to renew the easements to allow the sale to proceed.

Benefits

  • The Informal Tender process created a competitive bidding environment allowing all offers to be assessed on an even basis.
  • The marketing strategy resulted in dozens of enquiries, including locals, regional buyers and oversees enquiries.
  • Enhanced pre-sales due diligence created a platform for a swift exchange of contracts.
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