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Land Sale and Retained New Home Sales

Project summary

  • Planning Team provided advice on the promotion and outline planning application for residential development
  • Development Team instructed to dispose of the site with the benefit of outline planning permission
  • New Homes Team instructed to sell & market the proposed dwellings on behalf of the developer


  • Provided advice on planning policy, constraints and strategy to obtain outline planning permission
  • Project managed consultant team to prepare and submit successful planning application
  • Advised on the disposal strategy by private treaty
  • Negotiation of conditional sale contract (subject to planning and clarification of development costs)
  • Provided developer with advice on pricing and marketing strategy of proposed dwellings
  • Preparing marketing material, providing ongoing advice on values and negotiating sales for developer to maximise the gross development value


  • Secured outline planning permission achieving an enhanced value for the site over existing use value
  • Managed competitive private treaty, disposal process seeking to mitigate risk to the land owner and maximise the land value return
  • Instruction secured to sell the proposed units, ensuring an efficient and high-quality service is provided to the developer to maximise the gross development value