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Entering into a hybrid strategic agreement

Project summary

  • Acted on behalf of landowners in entering into a hybrid strategic agreement
  • Monitoring of the planning and promotion throughout the duration of the agreement to ensure compliance by developer with their contractual obligations
  • Bespoke marketing campaign to drive best value on behalf of the client
  • Continuation of consultancy and agency role on employment element of scheme


  • Provided expert advice on both residential and commercial demand
  • Gave expert advice to client in finding most appropriate development partner
  • Created a bespoke marketing campaign enabling a phased sale of residential and commercial elements


  • Value of overall return to client and strategic partner enhanced
  • Much needed employment brought into locality