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Guidance on development potential, planning consultancy work and sale of a multiple ownership site

Project summary

  • Planning advice given to landowning clients on future development potential
  • Assembly of three parcels of land to create a land-owning consortium
  • Creation of a joint promotion agreement following tender for the role of strategic development partner
  • Planning application and promotion work undertaken for consortium of land owners and developer
  • Disposal of site once consent achieved in order to achieve best value in the market


  • Following planning advice tendered to strategic developers and negotiated commercial terms for a joint promotion agreement
  • Detailed public consultation process held on behalf of consortium
  • Application submitted for 275 dwellings, open space and new National Forest planting
  • Planning permission achieved at a local level within 12 months of agreeing terms with developer, showing the benefits of the local consultation process


  • Much need housing, 30% of which is affordable, delivered to the town
  • Maximised value for all land owning clients, from a sale in excess of £14 million
  • Clients retained future development access