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Promotion and delivery of a sustainable urban extension

Project summary

  • Advised multiple land owning clients on development potential
  • Acted on behalf of consortium and gave advice regarding entry into an Option Agreement
  • Planning monitoring throughout the term of the Option to ensure compliance by the developer with their contractual obligations
  • Price negotiation on behalf of clients in the sale to the Option holding housebuilder of land delivering 750 dwellings a care village and a local centre retail scheme
  • Following completion of sale, retained by the housebuilder to sub-sell a residential development parcel, the care and retail elements of the Sustainable Urban Extension


  • Provided expert advice on the development potential
  • Created, managed and gave expert advice on the tender of the site to strategic partners
  • Negotiated the best commercial terms whilst considering each individual client’s particular needs
  • Closely monitored the planning progress of the site throughout the Option term
  • Diligently negotiated the purchase price with the Option holder to ensure the maximum return for our client
  • Appointed a well-resourced team to service the all instructions within the project


  • Sale value maximised
  • Delivery of much needed dwellings in a sustainable manner
  • A large, potentially complex instruction managed effectively