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Planning appraisal, tender to promoters and disposal of greenfield site

Project summary

  • Speculatively alerted client to development potential
  • Explored and provided planning consultation
  • Sourced strategic promoters to gain residential planning permission
  • Negotiated with the promoter to provide the most advantageous deal for the landowner
  • Create a sale that would maximise value for the client
  • Prepared a comprehensive information pack for potential purchasers of the site and provided information in an on-line data room


  • Thorough land appraisal compiled to decipher the viability of residential development
  • Created, managed and gave expert advice on a tender of the site to strategic developers
  • Gave advice constantly throughout the planning and promotion of the scheme
  • Considered and defined an appropriate pricing strategy
  • Created a cost-effective marketing campaign to appeal to a broad market of residential developers


  • Sale value maximised and anticipated value beaten by over 30%
  • Much needed dwellings provided for the locality