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Baltic Triangle, Liverpool

Project summary

  • To obtain a change to a sui generis use comprising retail, multi-event space, photography studio and an office with associated external alterations including advertisement consent.
  • To submit planning application for a flagship store which was a seamless representation of the e-commerce site and a place for the community to experience the brand.
  • To create a vibrant location for creative and digital industries alongside encouraging cultural activities and connectivity with other parts of the city.


  • The scheme created an international destination, attracting a wide range of visitors, not just a showroom or retail space but also a platform for the local creative and digital community.
  • The main planning constraints were the site’s out-of-centre location where the proposal included main town uses which are actively directed towards centres alongside the sensitive historic location within the World Heritage Site Buffer Zone
  • The locational issue was addressed through the preparation of a Retail and Sequential Assessment which robustly demonstrated that there were no other sites suitable or available within a sequentially preferable location


  • We built and maintained a positive working relationship with the Council, proactively securing a favourable outcome within tight timescales for a project which was both high profile and bucked the trend.
  • The site is now complete and operational.