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Disposal of large arable, grassland and livestock equipment

Project summary

  • Due to retirement from active farming, instructions were given to undertake a farm machinery auction of high value items surplus to requirement.
  • Disposal of large arable, grassland and livestock equipment.
  • Instructions received in November 2018, with the auction to be held in March 2019.
  • Attract national interest given the scale and value of items to be sold.

Solution

  • Targeted marketing campaign, including both local and national coverage.
  • Deliver a large auction within a relatively short timescale, while ensuring a sufficient marketing period.
  • Provision of ongoing support to allow the clients to continue with milking in the run up to the auction.
  • Deliver a professional approach, providing ongoing support during a challenging period for the client.

Benefits

  • Sale of 147 lots.
  • Buyers from both the UK and overseas.
  • Highest sale price: 2017 Fendt 828 Vario Profi Plus which sold for £114,500.
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