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Residential Development in the Countryside

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24/05/2005 Anthony Mayell FRICS FAAV Partner 30 years experience in the management of rural land and estates, and the sale, purchase and valuation of rural and residential property, and development land.


Small development and brownfield sites continue to excite local and regional West Midlands developers, reports Anthony Mayell, a partner with Fisher German, one of the top four rural surveying firms in the UK. 

Recent sales in Gloucestershire and Worcestershire of sites for up to 12 units have consistently generated wide-ranging interest.  A Cheltenham site achieved a sale price equivalent to £1.6m per acre in a private sale before reaching the market, and an Evesham site attracted 6 bids from private developers and regional house builders.  When one purchaser withdrew an under-bidder stepped in, driving the price higher and resulting in a sale well above the £1.1m guide. 

Based at the firms Worcester office Anthony Mayell commented “I am convinced that realistic pricing is the key to successful sales.  We are working up planning proposals on a number of other local sites, and I am only disappointed that we have nothing immediately available to satisfy the needs of the unsuccessful bidders."

The firm predicts a continuing shortage of sites as the planning process becomes ever more complex and time consuming.  With the proposed introduction of new Planning Policy Statements, which the Government “spins” as a means of supporting local communities, Fisher German sees their impact in terms of cost and time delay.


At the planning application stage even small sites now require detailed surveys including Environmental Impact Assessments.  One such site has been identified as the home of no less than 7 endangered species, and part will be made over as a nature reserve.

Flood risk assessments are regularly required by the Environment Agency. Designs increasingly must encompass low cost and affordable housing within a viable scheme, and on brownfield sites contamination issues invariably have to be addressed.

Creative design is also a critical element in many rural conversion schemes.  This approach certainly reflects the more positive planning response from local authorities to residential conversions, and the new Planning Statements may also loosen policy for isolated dwellings possibly to include equestrian and other businesses.”

Anthony Mayell concluded “ I am confident that innovatively designed schemes will continue to stimulate demand for town centre developments and rural sites.  But the complexity of co-ordinating and managing the planning process, which Fisher German handle through their planning and development department, has grown enormously.  As a result monitoring the effect of time delay and cost on the viability of a scheme is now an equally critical factor, and depends on having an up to date feel for the market and future trends.”


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