Everything Everywhere Limited gain a market a

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News article

Everything Everywhere Limited gain a market advantage?

September 2012

telecoms news

The race to roll-out 4G across the UK has got one step closer. Telecoms regulator Ofcom has given its approval for Everything Everywhere Limited, owner of both Orange and T-Mobile, to utilise their existing radio bandwidth to roll out 4G (4th Generation) mobile phone services from 11 September 2012.

The early approval by Ofcom has been met by surprise and strong opposition from both Telefonica UK Limited (O2) and Vodafone Limited, who, along with Three or a new operator (still to come into the market), will not be able to start bidding for the new 4G licences until late 2012/early 2013.  
 
The 4G licences will see additional mobile radio spectrum being released, 800MHz (considered ideal for widespread coverage) and 2.6 GHz (suitable for high-density coverage in populated areas).  An obligation will be imposed on the 800 MHz operators to provide indoor radio reception to at least 98% of the UK population by the end of 2017, which Ofcom believes will also drive the other operators to provide high levels of additional coverage.
 
It is expected that this early licence approval could easily boost Everything Everywhere's market share if they are able to exploit the time advantage by continuing with their site upgrades and consolidation of their respective networks.  
 
Reports suggest that the brand names of T-Mobile and Orange will disappear to be replaced by a new name to reflect the 4G roll-out (although existing 2G and 3G customers will continue with the names for the time being).
 
4G mobile phone services will allow the fast transfer of high-bandwidth data, such as mapping services and video streaming at touch of a button, further expanding handheld device useage and assisting in boosting the economy.
 
Landlords should continue to treat with caution any applications received from Orange or T-Mobile to assign leases into the name of Everything Everywhere Ltd or applications received to add to or upgrade existing equipment on telephone masts. Where landlords are in doubt as to the validity of applications for consent, professional advice should be sought as there maybe opportunities to negotiate higher rents or one off payments as well as a general improvement in the terms of leases.
 
For further professional advice on this or any other mobile phone mast issues, contact either Eve Angell or Chris Hicks on 01858 410200.
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